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Our secrets revealed! With a combined 15 over years of experience in the business of yoga, Kathy and Julie have a proven track record in building sustainable enterprises in an ever-growing industry. More than ever, inspired yogis from around the globe are ditching the crisp white shirts and suits for tank tops and yoga pants with a dream of a more meaningful way of life. Swayed by images of success and fame, only to find that it’s a real slog just to make things work. We’ve been on that same journey!

Our Business of Yoga course dissects the process of building a sustainable yoga business from the inception of passion and intention, to the down and dirty aspects of incorporation, investment, financial planning, marketing, branding, collaboration and self-care.

The course is a combination of engaging discussion with Kathy and Julie, as well as a toolkit with exercises and mapping guides to take you on a step by step journey of building the business that you’ve always wanted. Students who enroll and complete the course will receive an opportunity for further mentorship and learning.

Course objectives:

    • Step-by-step guidance into creating a business of your own.
    • Offer insight into Urban Yogis’ start-up and the lessons that we learnt along the way
    • A holistic approach to defining success and how to build a successful business within this definition
    • After each lesson, the objective is for you to go through the steps over the period of a week to determine your own business plan as well as your areas of strength and potential partnerships or collaborations
    • At the end of the course, you will have an organized action plan for starting your own business

This course includes:

    • Over 4 hours of on-demand video
    • Lifetime access
    • Discussion and task assignments to offer tangible steps towards successful business creation
    • A business guidance booklet that you can download, which includes the slides and mind maps used in the video presentations